Strengths
- ▸Figure 02 became the first humanoid in a commercial US car plant (BMW)
- ▸Helix, proprietary foundation model for humanoid control
- ▸USD 675M Series B (Feb 2024) followed by USD 1.5B Series C (Feb 2025)
- ▸Team pulled from Boston Dynamics, Tesla, and Google
Typical products
- ▸Figure 01 (first-generation 2023)
- ▸Figure 02 (2024, production model)
- ▸Helix AI model (2025)
Flagship series
Figure 02Helix
About Figure AI
Figure AI was founded in 2022 in Sunnyvale, California by Brett Adcock (founder of Archer Aviation and Vettery). It is the fastest-growing humanoid startup in the US by valuation.
Product trajectory
- Figure 01 (2023), walking, grasping prototype
- Figure 02 (August 2024), production model, handles BMW battery modules autonomously
- Helix (February 2025), proprietary foundation model for humanoid control via vision + language
BMW Spartanburg deployment
April 2025: Figure 02 went into 24/7 production duty at BMW X3/X5 Spartanburg, South Carolina:
- Battery module assembly and sheet metal handling
- ~1,000 tasks per robot per day
- 20 hours/day of autonomous runtime
Funding & valuation
- Series B (Feb 2024): USD 675M from OpenAI Startup Fund, Microsoft, Nvidia, Jeff Bezos, Intel, Samsung
- Series C (Feb 2025): USD 1.5B → valuation USD 39.5B
- Revenue is still minimal (pre-commercial)
For Thailand
Figure is not selling commercially yet, the model is direct partnership with automotive OEMs only (BMW, potentially Hyundai and Toyota). Asian market access is unlikely before 2027–2028.
Humanoid comparison
| Figure 02 | Tesla Optimus | BD Atlas | AgiBot Raise A1 | |
|---|---|---|---|---|
| Commercial deployment | BMW (2025) | Tesla internal | Hyundai pilot | SAIC EV |
| AI model | Helix (in-house) | Tesla FSD-derived | Hyundai AI | EI-Brain |
| Focus | Automotive assembly | Tesla factories | Athletic + research | Chinese factories |